The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Matt Cutts: If you can’t explain with content, you don’t understand it
When it comes to using jargon in your content marketing, you should only use as much as you need to.
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Don’t give customers a good reason to unsubscribe
Gmail’s update makes unsubscribing to email marketing materials much easier, but messages with good content have nothing to worry about.
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Execs think Facebook has the most social media marketing promise
Most marketing executives say Facebook and Google+ are poised to be the social media breadwinners this year.
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Follow Google and American Idol’s lead for super calls to action
Capturing leads requires brands to build the right architecture to direct users from search results to preferred actions.
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Facebook gives more weight to visual media than statuses [study]
According to Facebook’s latest update, statuses won’t be as visible in customers’ newsfeeds as videos and other media.
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Friend of a friend of a brand: Facebook tweaks its sharing algorithm
Sharing content on Facebook just become a lot more important thanks to the network’s change to its newsfeed.
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Proof of content marketing success in a post-keyword SEO culture
SEO used to be all about keywords, but agile brands are moving away from them to get a clearer picture of their content marketing results.
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Give Google as much information as possible…just in case
Even Google doesn’t know what data it will use to rank pages in the future, so hedge your bets and include as much as possible.
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