The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Proof that size matters in video marketing (& shorter IS better)
A study shows that even when visual elements are in the mix, marketers must keep their content short and sweet to hold viewers’ attention.
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Pinterest GIFs show why visual content matters more
GIFs are making their way onto Pinboards, another sign that visual content is taking over and marketers must be agile to keep up.
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The early blogger (usually) catches the SEO worm [study]
Looking for the silver bullet to content marketing success? A new report can provide some helpful benchmarks about timing blog posts.
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Penguin 2.0 & 2.1 – Looking at the readability of your content?
Hummingbird might be all the SEO buzz, but a new report sheds light on the older algorithm and the factors it considers for ranking content.
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For best SEO results: Write to humans, love the bots
Did you know search bots visit your site more than visitors? A new study reminds SEOs to look at the bigger content analytics picture.
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A foolproof plan to reduce shopping cart abandonment rates [data]
Wish conversion rates were higher and site abandonment rates were lower? Solving this problem may be as easy as listening to customers.
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Meet Brafton’s new Director of Strategy: Patrick Berzai on why content isn’t king
Patrick Berzai was recently appointed as Brafton’s Director of Strategy, a newly established role designed to nurture Brafton’s maturing content strategies. As Brafton’s former Director of Account
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“Trending” content – Facebook’s challenge to Twitter?
In a breakout move, Facebook introduces a new feature that could make the network more appealing to trendy audiences.
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