The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
When bad links happen to good content: SEO recovery tips
SEO strategies have evolved from the early days of link-building, but those references may still be on your site & impacting rankings.
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5 Twitter marketing tactics that generate the most engagement
Customers want to engage with brands on Twitter and marketers can take a page out of top performers’ books to be more successful on social.
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It’s time for BAD guest blogging to bite the dust – Not all of it
Google’s Matt Cutts recently took a strong stance against guest blogging, but there is another side to the story.
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Q&A: Castleford Sales Director talks content marketing differences in the US, Australia
At Brafton’s sister company Castleford, Director of Business Development Rob Cleeve leads the content marketing agency’s Australia and New Zealand sales operations. In a recent visit to Brafton’s Boston office, Rob
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Pump up your ROI by diversifying email copy & campaigns
Savvy business leaders understand that content marketing isn’t a monolithic investment – it requires a multi-pronged approach.
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Do you suffer from these 4 symptoms of ineffective content marketing?
A recent study revealed most brands are creating content, but that doesn’t always mean they’re doing it strategically.
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Every second counts in video
A study proves why brands must keep their videos short and sweet and packed with value to keep viewers’ attention.
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Corporate blogging generates new visits & drives conversions [data]
Website traffic and search rankings are only half the ROI story of regular content creation. See how one Brafton client demonstrates consistency fuels conversions.
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