The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Google’s testing +Post ads for omnipresent content marketing
Marketers are being lured with the opportunity to promote brand content across the web, using Google+ content as the fuel for paid ads.
Learn More
Use keyword data wisely for content success
Webmaster tools gives a list of terms that drive page impressions and clicks, but marketers can’t revert to keyword-centric content culture.
Learn More
Facebook says goodbye to sponsored stories
Marketers will lose Facebook sponsored stories, which means they’ll need other social content to reach new followers & build brand awareness.
Learn More
Can any content writer get authorship badges? Debate on disappearing rich snippets
The reduction in Authorship rich snippets may be less of a reflection of writers’v credibility and more related to brands’ page authority.
Learn More
3 Keys to Brafton’s content marketing team success in 2014
With coast-to-coast account management teams, synergy and communication act as a driving factor to success. For Brafton, the new year will mean a strengthened focus on key performance metrics that drive client resul
Learn More
Ringing in the New Year at Brafton, with Auld Lang Syne’s author beside us
It’s hard to escape the song “Auld Lang Syne” during the holidays, whether you’re watching George Bailey discover life’s meaning in “It’s a Wonderful Life,” or celebrating the ball touching down with Ryan Seacrest.
Learn More
Smart email marketing is the way to win customer conversions
Email content remains one of the best ways to reach customers, but brands need to get smarter with their strategies as saturation sets in.
Learn More
Webmaster Tools update offers smarter keyword stats & content analytics precision
Google announced more precise data for Webmaster Tools reports, an update that might help marketers overcome Keyword-not-provided concerns.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
