The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Entertaining stories are the key to content memorability
Marketers must create compelling content that does more than take up space online – Entertain audiences and tell interesting stories.
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It’s not what you say; It’s how you say it: Social language (FB & G+)
It’s time to really get your feet wet with social marketing, which means putting stale language on the shelf and adopting a new vernacular.
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Online checkout drives holiday shoppers to record-breaking year
As predicted, consumers spent more online during the holiday season for a record-breaking Q4.
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Creative collaboration: Welcome to content marketing in 2014
As the content marketing industry welcomes the beginning of 2014, the message for the approaching year seems to be simple: Content marketing is most successful when fueled by a collaborative approach. There must be
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Audience targeting even more important for 2014 social marketing
Social media marketing isn’t one-size-fits-all and marketers have more information at their fingertips to build smarter strategies.
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Google Analytics introduces content grouping for more meaningful analysis
Google recently announced Content Grouping, a feature that will help marketers analyze their metrics is a simpler, but more meaningful way.
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LinkedIn says buzzwords are killing your personal brand
The easiest way to say something is not always the best way to create a unique brand identity, and many marketers are making this mistake.
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Braftonians compete for the ugliest holiday sweater (photos)
While Braftonians prepare for the holidays and the end of 2013, team members from Boston and Chicago participated in friendly face-offs to see who could find the ugliest holiday sweater to work. Take a look through
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