Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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10 goals that will help marketers start 2014 on the right foot.

Jan 02, 2014 Legacy Lauren Kaye

Surprise SEO hit for Rap Genius: Do content links cross penalty lines?

Rap Genius learned the hard way not to solicit links – good content should earn it. Learn how to avoid similar Google SEO penalties.

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Companies that were worried about t showrooming, rest assured: Webrooming is the new thing and it means more money.

Dec 31, 2013 News Lauren Kaye

Why brands should be more concerned with webrooming

A new poll suggests marketers should be just as concerned about webrooming as they are with showrooming.

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In December, marketers learned the tides are changing in 2014 and success will hinge on advanced strategies.

Dec 31, 2013 Legacy

Content Marketing Recap: December 2013

As 2013 comes to a close, it’s becoming clear marketers need to develop more strategic content marketing plans for 2014 success.

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Social sharing buttons encourage target audiences to distribute content on their own.

Dec 31, 2013 News Lauren Kaye

The social marketing game in 2014: Think diversity

The time has come for brands to get on new social platforms because 42% of Americans are using multiple networks.

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Content marketing is about to get a new dimension - Sound.

Dec 30, 2013 News Lauren Kaye

Content marketing, it’s about to get louder

The digital marketing landscape has already moved past plain-text publication with visual elements and streaming video, but it might appeal to buyers’ auditory senses soon.

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