The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
2014 Social Media Marketing Trends
It’s a New Year and there are fresh social media marketing trends that companies must consider to create cutting-edge campaigns for 2014.
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82% of marketers agree visual content is more attractive
Content marketing is no longer just about written formats – It’s catching eyes with visual formats like video and infographics.
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Google forgives fast: Rap Genius on the path to SEO recovery
Rap Genius is back on the top of SERPs with a speedy response to Google’s penalties that corrected questionable link practices.
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Stop losing leads in 2014
Brands are losing their hard-won leads by failing to follow up in a timely fashion, making it hard for content to reach its ROI potential.
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Why marketing strategies TOO focused on results may topple the sales funnel
Marketers realize they need results-driven strategies to get ahead, but they may be losing sight of the big picture for immediate success.
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Seasonal cheer at Brafton’s annual holiday party in Boston (photos)
Braftonians got into the cheerful spirit of the holidays at our 2013 annual party at the Boston Marriott Copley Place Hotel. Take a look through our photo gallery for a glimpse at our fun evening. Check back for the
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Is Pinterest the next social marketing superstar?
New studies show Pinterest is no longer a social media newcomer with untapped internet marketing potential – It’s a leader in the digital landscape.
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The evolution of content marketing jobs: Insights from a Brafton strategist
Director of Account Management Jason Cook has watched the evolution of the content marketing industry during his tenure at Brafton, and he’s experienced at keeping his content strategy skills sharp in the fast
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