Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Marketers are advised not to stitch content, but to synthesize stories online.

Dec 05, 2013 News Lauren Kaye

Know what separates content stitching and synthesis? Your SEO depends on it

Google breaks it down for marketers: Stitching and synthesis are two different practices that have very different outcomes.

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Marketers must share the kinds of content that garner social ROI.

Dec 04, 2013 News Lauren Kaye

Generating leads through social: The best types of content for ROI

Brands’ social content will be even more engaging when it contains pictures and videos, according to a recent Adobe study.

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Marketers are overlooking important search data that could provide stronger ROI.

Dec 04, 2013 News Lauren Kaye

What B2C marketers aren’t doing to improve UX (but should)

Marketers should know they need content analytics to be successful, but they may not be tapping all the resources at their disposal.

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Dec 03, 2013 Legacy Molly Buccini

Expanding our editorial operation: The evolution of the Brafton writer

The expansion of Brafton’s newsroom has coincided directly with the maturing of the content marketing industry. From “a handful of writers and marketing strategists” in a small office in Boston’s Post Of

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