The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing recap: November 2013 (Video)
End-of-year shopping means brands need to step up content marketing games: Brafton’s November web marketing recap can fuel your strategies.
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Cyber Monday 2013 takes the cake
It’s time to cash in on holiday shopping because customers are hitting the stores harder than ever, and going online most of the time.
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What your video marketing should take from this year’s most viral content
What’s the key to video virality? Creating clips that capture audiences’ interests and tell a universal story.
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Only 13% of marketers are Black Friday early birds
Most marketers are getting smarter about scheduling content marketing campaigns when customers are ready for them, but some brands still miss the mark.
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Happy Thanksgiving! 20+ things Braftonians are thankful for this year
Happy Thanksgiving! As we settle down to enjoy time spent with family, friends and delicious meals, we thought there was no better time to reflect on the things that make us grateful to be Braftonians. Here are just
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Cutts: The 100-link rule is outdated as websites grow and develop
Matt Cutts explains why the 100-link rule is no longer relevant, and what marketers should worry about instead.
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Brafton’s community outreach: Baking for Typhoon Haiyan Relief
We’ve seen horrifying images of the devastation Typhoon Haiyan brought to much of the Philippines earlier this month. With more than 5,000 people killed in the storm and more than four million displaced, making it t
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Strategist Sabrina’s art exhibit & why fostering creativity off hours is key to content marketing success
Sabrina Brett’s creative flair encompasses all aspects of her life: Whether she’s on the job as a content marketing strategist at Brafton or expressing herself through visual and performance art. Her paintings can b
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