The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Proof website content builds customer relationships
A survey finds that Americans prefer to shop and engage with brands on the web over in-store experiences.
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70 percent of Pinterest users start conversations with brands online [data]
Pinterest marketers must focus more on lead nurturing than lead generation, as consumers use the site to engage brands first.
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Facebook: Still the best social marketing site for customer engagement
Facebook’s slight decline in the U.S. shouldn’t push marketers away – the site still reaches over 1 billion monthly active users.
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B2B social marketing gets visual with new LinkedIn feature
LinkedIn users can now improve their profiles with visual images
to inspire engagement and enhance SEO results.
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Content marketing recap: April 2013 (Video)
Brafton’s April content marketing recap can give your strategies a face lift in May.
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Social media growth fueled by older demographics, led by U.S. moms
Recent data shows that older consumers feel more comfortable engaging on social networks, fueling network growth across the world.
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Google’s updated image interface: Brands lose clicks
Both Google and Bing altered their image search filters to achieve their unique goals – which update is best for businesses?
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When does fresh, custom content rank first? Cutts has the answer
Companies may see better search results success when they keep their online content updated.
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