Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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May 01, 2013 News Ted Karczewski

Custom infographics drive clicks, Tweets and links for SEO [data]

A recent case study suggests that infographic marketing outperforms display advertising by 300 percent.

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Google is providing marketers with more data in Webmaster Tools API to guide search marketing strategies.

May 01, 2013 News Ted Karczewski

Google+ marketing supports interactive posts with clickable CTAs

Google+’s interactive posts spark on-page engagement and mobile lead generation.

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Apr 30, 2013 News Ted Karczewski

Storytelling matters most with video content virality

Marketers should learn from fast-moving consumer goods brands – creative storytelling increases social shares, engagement.

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Web analytics supports the online sales cycle

Apr 30, 2013 News Ted Karczewski

Google’s Customer Journey tool exposes sales & content truths

Google’s new analytics tool tells marketers when their customers engaged with certain channels during the sales cycle, helping brands develop smarter marketing strategies.

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Apr 30, 2013 News Ted Karczewski

Don’t become spam: Consumers want content, not ads

A new survey finds that nearly 10 percent of web users would boycott a product if it was repeatedly advertised to them in search, social and elsewhere online.

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Apr 30, 2013 News Ted Karczewski

Pinterest Marketing: When old features become new opportunities

Pinterest brought back a few features based on user feedback, and marketers can use these functions to improve their social media marketing campaigns.

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