Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Use content marketing and social media content creation to personalize your site for your customers.

Apr 29, 2013 News Ted Karczewski

Content analytics & social listening personalize sites for prospects

Web users want personalized websites, and various analytics reporting tools can help marketers develop the right strategies for their target markets.

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Free custom content makes internet users happier and it adds value to the 'net.

Apr 29, 2013 News Ted Karczewski

Content adds worth to the web

When asked what adds value to the internet, 92 percent of surveyed Americans said accessible, free content.

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Apr 26, 2013 News Ted Karczewski

Survey says: Marketers increase social & video content budgets

A new study from Nielsen shows that social media marketing and video marketing dominate brand advertising budgets this year.

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Content marketers are producing more content this year, but white papers may not be among their production plans.

Apr 26, 2013 News Ted Karczewski

Content makes inbound marketing great, fuels results [data]

A new report from HubSpot shows the value of inbound marketing, but brands need content experts to help them see meaningful results.

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Millennials are willing to submit their personal data in exchange for relevant ads.

Apr 26, 2013 News Ted Karczewski

Millennials likely to sell out for relevant web content [survey]

A new study shows great content can be direct lead generation, with consumers 18 – 34 willing to give brands private info in exchange for relevant reads.

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