The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The truth about SEO through custom content marketing [data]
What is content marketing? It’s whatever you make of it, but new studies remind marketers to keep content for SEO in mind to increase visibility.
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Twitter’s ‘view all’ media option: Smarter social media marketing
Visual media thrives on Twitter, and with the site’s new Cards and ‘view all’ media options, product galleries are even easier to create than ever before.
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Facebook Home: A step back for social search and more ads?
Facebook’s new phone service is an interesting step into a new space, but is it the right move?
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Why you need mixed-media content
What do sites with higher-than-average dwell time have in common? Mixed-media content.
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Does YouTube really win the social marketing horse race?
YouTube’s recent milestone presents new opportunities for social media marketing with video content.
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Sites punished by Penguin won’t pass PageRank to credible content, Cutts says
Websites that have been punished by Penguin won’t affect other websites PageRank, unless links they’ve exchanged cash for links.
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Mobile search: How brands should optimize content for greater visibility
How’s your mobile SERP presence? Branded content that’s optimized for Google and Safari can bring more visits, as these hubs generate the most mobile traffic.
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Facebook’s updated search tool brings local social marketing opportunity
Facebook’s ‘nearby’ tool now goes by ‘local search,’ which will help spread awareness of the feature’s functionality.
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