Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Apr 11, 2013 News Ted Karczewski

90 percent of consumers convert after reading positive online reviews [study]

Want to inspire positive user-generated content on your site? Create custom content to improve the customer experience.

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Auto marketing speeds up with social and video content.

Apr 10, 2013 News Ted Karczewski

Auto marketing changes lanes: More video & social content for lead gen

Video marketing drives foot traffic to auto dealerships, and automakers must adapt to evolving search trends.

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New Google tools help brands improve the user experience of their sites.

Apr 10, 2013 News Ted Karczewski

Google’s new annotation puts customized content in front of international consumers

The new rel-alternate-hreflang tag allows webmasters to tailor what content reaches web searchers based on language and locale.

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Think about local audiences when creating video content

Apr 10, 2013 News Ted Karczewski

Study: 44 percent of Americans say video content inspires them to convert

Video content is measurably proven as a powerful tool for increasing website conversions, with consumers turning to visual media for reassurance about products.

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