The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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LinkedIn helps amplify content reach.

Mar 01, 2013 News Ted Karczewski

Why social follower count matters for Hewlett-Packard

HP is the first brand on LinkedIn with 1 million followers, and these connections help amplify their social media content.

Hotel Content Marketing

Feb 28, 2013 News Ted Karczewski

SEO insights from leading hotels: Use content to own brand SERPs

American internet users who turn to the web to research travel opportunities often spend a lot of time clicking around from hotel sites to flight options back to hotel sites. Brafton reported on Ask Your Target Mar

Mobile marketing reach

Feb 28, 2013 News Ted Karczewski

Mobile web use demands new content marketing strategies

Mobile adoption isn’t slowing down, so content marketers must find ways to reach on-the-go consumers with content marketing strategies.

Healthcare information

Feb 28, 2013 News Ted Karczewski

Demographic determines what web content health audiences want

Content marketing can reach internet users looking for health-related content.

Facebook marketing analytics help guide social marketing efforts.

Feb 28, 2013 News Ted Karczewski

Facebook fixes glitch, social content analytics show more ROI

Facebook has fixed its reporting glitch, allowing Facebook marketing to resume as normal.

Visit Brafton at Dx3 Toronto

Feb 28, 2013 News Ted Karczewski

Visit Brafton at Dx3 Toronto – booth 820

Brafton will be in Toronto, Canada, on March 6th and 7th at Dx3 (booth 820).

Successful CMOs

Feb 28, 2013 News Ted Karczewski

CMOs still struggle to get CEO buy-in for content marketing

CEOs and company principles must accept that their CMOs know best when it comes to transitioning to content marketing and online media.

Feb 27, 2013 News Ted Karczewski

Social marketing recruits talent, custom content closes the deal

Hiring managers have discovered that internet marketing can attract potential customers and new hires.

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