Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Feb 27, 2013 News Ted Karczewski

Global brands ‘strike a pose’ on Instagram: Social marketing’s next star?

Social media marketing requires businesses to remain up to date with the latest platforms, and Instagram makes a case for widespread adoption.

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Feb 27, 2013 News Ted Karczewski

Conflicting video marketing data highlights the importance of audience targeting

Two industry reports show opposite video marketing data, and brands must evaluate their customers to learn which avenue to take.

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Feb 26, 2013 News Ted Karczewski

Are Aussie brands stealing your global market share with custom content?

Australian brands explode into the content marketing field, adopting the practice at impressive rates.

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Feb 26, 2013 News Ted Karczewski

Do Facebook ads unlock more content marketing results?

Facebook marketing has become standard for the majority of businesses, but many companies still don’t use all of the site’s features.

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Feb 26, 2013 News Ted Karczewski

Content marketing helps SMBs sleep, websites do the work

Business owners know they need internet marketing, but attracting new customers online keeps them up at night.

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Feb 25, 2013 News Ted Karczewski

Video content marketing: Best impact on PC viewers

Video marketing professionals should focus on optimizing content for PC viewers, as these audiences have lower abandonment rates than those on mobile views and live-stream media.

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