The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Email and custom content reach last-minute holiday shoppers
Email marketing drives holiday transactions more effectively than any other channel.
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Google asks users for feedback on custom content results
Google is asking users for feedback on specific search results, but the search engine claims the answers won’t affect PageRank.
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Content marketing tip: Toot your horn to turn a profit [Video]
With all the resources you invest toward turning a profit, a new study from Edelman suggests that your biggest conversion driver may be your company’s charitable nature.
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Social media content reaches Twitter’s 200M active users
Social media marketing professionals can’t afford to overlook Twitter.
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Promoted Tweets reach TV viewers on a second screen
Twitter and Nielsen team up to provide greater insight into second-screen TV viewing.
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Q&A: How Proofpoint uses content marketing to break niche boundaries
Proofpoint describes Brafton’s content marketing service “cost effective,” saying, “they’re great people to work with and the quality of the content is really high.”
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Don’t bother with negative SEO, explains Matt Cutts
Matt Cutts explained that negative SEO is rare, but can be combated with Google’s disavow link tools.
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Google keeps quiet on algorithm update
There may or may not have been a Google algorithm update or refresh last week.
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