The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketing advice: Consumers embrace creative newsletter templates
Marketers indicate they’ll increase email spending, but also struggle to manage content creation.
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Facebook’s “Nearby” tool reveals brands based on location
Nearby, a new tool on Facebook, allows mobile users to find brands based on location.
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Concise content may help reach on-the-go consumers
YP search data shows users increasingly look for information on their mobile devices.
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Mobile shoppers won’t forego face-to-face time with products
With the pinnacle of the holiday season just around the corner, brands must make their last minute campaigns convey urgency. However, with fewer days to mull over potential ideas, marketers should look at their most
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Yahoo! introduces Cost-Per-Lead ads, gaining ground on Google and Bing
Yahoo! introduces new ads program to compete with Google and Bing.
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Instagram’s new privacy policy shows a friendship with Facebook
Instagram’s new privacy policy will allow the platform to better integrate with Facebook.
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Three traits of successful holiday content marketing campaigns
I’m working with a number of clients on holiday-inspired content marketing campaigns for the season, and their success can be your success.
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Improve readership on Twitter with custom content
Marketers struggle to create engaging content, which prevents Twitter from becoming effective for driving direct sales.
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