The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Branded content can show companies’ charitable sides
News content marketing helps brands highlight their societal ventures, without turning website content into dishonest blog posts.
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Content writing 101: Landing page copy that lands business leads
A landing page is where you have the opportunity to deliver your most compelling pitch yet.
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Video content: Is it more about the look or the story you tell?
Video marketing is an increasingly prominent practice used by brands across all industries. As consumers’ habits change, and people spend more time on the internet than in front of the television, big advertis
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Facebook users didn’t rock the vote – marketers may benefit
Facebook users failed to come together and vote to maintain their rights over the site’s data use policy or statement of rights.
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Want some love from Matt Cutts? Create unique pages
Content marketers looking for a date with Matt Cutts should create unique pages with custom content.
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Don’t serve day-old social content [Video]
Nielsen data shows people spend significant time on social media, but brands might not be investing enough in social media marketing.
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Missed opportunities: Brands fail to connect email and social media marketing
Marketers should align their email and social outreach programs to craft consistent marketing messages.
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Video content captures consumers’ stunted attention spans
Longer, personalized video content retains consumer’s attention longer than shorter and mass-targeted clips.
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