The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social media content is king, but in-house struggles threaten its crown
Organizations are struggling to develop social media teams that can create relevant campaigns, making outsourcing a consideration.
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Pinterest’s spam fighting highlights quality social media content
Pinterest’s new spam-fighting team may affect brands’ follower counts, but also removes low-grade content.
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YouTube Guide: Marketers catch clicks from a digital TV guide
YouTube bolsters its Guide feature, unveils a fresh layout and makes marketers’ jobs easier with one new update.
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Moving into 2013, marketers must consider social care
To provide the best possible customer care, brands should consider separate Twitter handles.
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PDFs: The free takeaway that tracks leads
Content marketers should incorporate PDFs into their campaigns, but they shouldn’t rely on the files too heavily.
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Four B2B content marketing challenges killing ROI
Content marketing has its fair share of challenges, but content creation services can help clients navigate rough waters.
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YouTube video content clips for more clicks
YouTube puts a greater emphasis on video content marketing.
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It’s Twitter- what do you expect?
What results can marketers expect from social media marketing efforts on Twitter?
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