The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Pinterest: The key to reaching female audiences online
Brands fail to market to women effectively, despite female consumers controlling more than 80 percent of purchases.
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Ten joyous Pinterest marketing boards that inspire holiday cheer
Brafton has compiled a list of ten holiday Pinterest marketing boards that are drawing us to click as we choose gifts for our family, friends and fellow content marketers.
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Create diverse content in an age of multi-platform growth
Content marketers should create diverse content for a variety of social media platforms, websites and more.
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Stagger updates on social media to maintain connections
Updating social accounts can be a touchy task for brands, as connections are fickle and don’t like invasive posts.
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Conversions driven by positive customer satisfaction
Satisfied customers are more willing to buy products and services from well-marketed brands.
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Custom content supports on-site conversions, could boost revenue
Brands put additional focus on building efficient and optimized ecommerce hubs for 2013.
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Matt Cutts explains how to get Google to reconsider websites
Marketers writing reconsideration requests to Google can take some hints from Matt Cutts’ most recent video.
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Optimize video content to take advantage of YouTube’s social influence
YouTube’s Associated Website Link Annotation feature and new agreement with Virgin America help brands increase site traffic.
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