The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Before travelers take off, they turn to blogs
Consumers depend of social media content for vacation inspiration, causing content marketers to consider how their brand might be relevant to those on-the-go.
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Are ‘car’ and ‘automobile’ the same to Google?
Matt Cutts recently explained how Google search copes with synonyms, directing content marketers to use different words that mean the same thing.
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Custom content: The best hype man in the game
Publishing branded content leading up to smartphone product launches increases sales by 9 percent.
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Attribute conversions to their content marketing source
Marketers should attribute conversions to their sources to leverage content marketing efforts.
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Social media content: The ultimate bathroom read
Marketers must align their social media marketing efforts with users’ preferences to achieve objectives.
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Marketers shift content objectives to reach wider audiences
Content marketing goals evolve as consumers engage on the web in different ways.
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Brands make social media management top priority
Business owners are funneling resources toward social media content management moving into the new year.
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Optimize content to engage in social holiday chit-chat
Marketers should craft custom content to make their brands part of the social conversation this season.
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