The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Brands build awareness through content for the mobile web
Marketers strive to use mobile for customer acquisition and brand awareness, measured through website traffic and click-through-rates.
Learn More
Support holiday shopping with social content for mobile users
Social content provides shoppers with contact information, industry news and educational insight.
Learn More
Content marketing recap: November 2012 (Video)
Insights on November’s hottest content marketing developments can help marketers get an end-of-year edge.
Learn More
Personalized and custom email content drives higher response rates
Online marketers must focus at least a portion of their attention on email marketing, even with new techniques thriving on the web today. While brands use social media marketing to grow their products’ web pre
Learn More
Google forgot to report the weather – Panda 22
Panda refresh 22 has been confirmed and it affected 0.8 percent of English queries.
Learn More
Content writing 101: Interview tips from an accomplished inquisitor
A good content marketing interview piece balances the art of an authentic, well-rounded interview with storytelling for intended audiences.
Learn More
LinkedIn’s ads API makes marketers’ lives simpler
LinkedIn’s new ads API gives marketers greater control over their campaigns, helping unify programs across the web.
Learn More
Fresh content combats email marketing ‘spam’
Brands that don’t want their email marketing to be perceived as spam need to carefully craft their campaigns with engaging content.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
