The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social content: Better than ads for mobile marketing
Consumers aren’t ready to trust mobile advertising.
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Deliver branded content to meet consumers’ needs
Content marketing reaches a wide audience, but different demographics of consumers respond differently to marketing messages.
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Bing’s Ad Network gives search marketers an edge
Bing says advertising through its network helps search marketing efforts reach wider audiences with more spending capabilities.
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How shared content can win over social holiday shoppers
Social media content creates online chatter that leads to consumer-written reviews.
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Want Facebook comments? Post questions
Content marketers using Facebook should include posts with questions, as well as other CTAs.
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Mobile: Is it an invaluable component to a content marketing strategy?
Custom content could compel mobile users to increase online shopping practices this holiday season.
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Black Friday ecommerce exceeds $1 billion, hits all-time high
With online sales at an all-time high, marketers should focus on SEO and quality content this holiday season.
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Case study: Content marketing consistency wins long-term results
Shoretel Sky shows thoughtful industry news and quarterly graphics build a sustainable content marketing strategy for sustainable results.
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