The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers should take heed as consumers turn to smartphones this holiday season
Content marketers should focus on mobile SEO as consumers use devices for shopping this holiday season.
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Consumers are comfortable with personalization, challenging SEO marketers
SEO Marketers face a challenge as consumers are willing to compromise privacy for personalized search.
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Facebook CTAs drive transactions marketers will ‘Like’
Content marketers can take advantage of social CTAs, which are seeing more engagement on sites like Facebook.
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How social content is the dog, the tail and wagging.
Creativity, strategic planning and writing your own rules for content marketing will almost always be rewarded in a commercial landscape.
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Rising video content consumption calls for marketing investment
Video ad adoption takes the spotlight in comScore’s October Video Mextrix report
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Ecommerce provides B2B benefits
Ecommerce is a worthwhile option for B2B marketing, but it must be fueled by content marketing and SEO.
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Photo content inspires social media users to click
To increase user clicks, content marketers should consider adding photos to posts on social media platforms.
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Is your content strategy prepared for Cyber Monday?
SEO content optimized for viewing on tablet computers could impact Cyber Monday sales.
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