The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Instagram makes it easier to promote branded content via the web
Instagram activity on Thanksgiving set a new standard of usage for the social site.
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Marketers spend $1.7 million on branded content
Branded content is gaining traction, leading marketers to create quality, custom content that generates awareness and leads.
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The rich kids of Instagram have nothing on Facebook’s social shoppers
The Rich kids use Facebook to socialize – could this be worthwhile insight for marketers?
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Is branded video content the way of the future?
All signs point toward a more visual marketing landscape in 2013.
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Custom content helps ‘Chief Family Officers and Girlfriends on the Go’
Female consumers use the web for various purposes when it comes to shopping.
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Could branded content increase sales this Thanksgiving weekend?
Custom content could encourage more sales this Thanksgiving weekend.
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Brands neglect Facebook accounts, engagement rates drop
Are celebrities better at using Facebook for branding purposes than American businesses?
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Lack of resources is biggest B2B content marketing challenge
B2B marketers struggle with publishing enough articles, even as more businesses embrace content marketing.
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