The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile Safari browser generates high CTR
Branded content optimized for the mobile web can benefit from mobile Safari’s high CTR.
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Panda 21 hits the web, 1.1 percent of queries impacted
Google rolled out Panda 21 on Tuesday, and the iteration impacted 1.1 percent of search queries.
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Handle negative social feedback with care to build trust [Interview]
An effective social media marketing strategy calls for brands to respond to both positive and negative engagement.
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Top 10 Ways to Focus on the User
As SEO continues to evolve and user experience plays a greater role, there are several ways marketers can adjust their sites to make them more user-friendly.
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Presidential candidates used web marketing to reach voters
Presidential candidates distributed branded content on the web to reach voters.
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Facebook beats Twitter with photo filters for on-the-go content sharing
Marketers offering visual content to fans, take note: Facebook beat Twitter with the addition of photo filters that enhance mobile image sharing.
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Auto industry: An untapped gold mine for video content marketing
Automotive brands that branch out and publish video content beyond the Super Bowl can improve ROI.
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Customers demand social service from brands
NM Incite reported that nearly half of consumers expect brands to provide customer service through social media.
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