The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketers can take advantage of higher mobile penetration
Branded content can attract 51 percent of Americans on the mobile web.
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Pinterest is key for travel marketers
Travel marketers find custom content published to Pinterest generates consumer interest.
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Marketers leverage Google to speak to teens
Teens are using Google for research, creating opportunities for SEO marketers.
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Brand building becomes top priority among online marketers
Overall digital ad spend flattens, while SMBs put a greater focus on digital brand building.
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Internet marketing news roundup, November 5
Video marketing was among the top marketing talking points last week, as the burgeoning form of content marketing continues its ascent.
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B2B social marketing can leverage 187 million LinkedIn users
LinkedIn recently reported that it now has 187 million users, and the site’s value as a marketing platform continues to grow.
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Bing’s new Quality Impact tool calculates landing pages’ effect on PPC
Bing unveils its Quality Impact feature, which helps marketers identify hiccups in landing page content and onsite optimization.
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Creative content development remains a major obstacle for email marketing
Content creation might not be a top priority for some businesses, but ChoozOn’s data shows buyers expect branded emails, and insightful messages can minimize the amount of content these leads overlook.
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