The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Visual content generates high response rates
Marketers looking for an interesting new addition to content marketing can use engaging visuals to keep audiences’ attention.
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Search marketing challenges suggests brands need some help
Forrester recently found that search marketers face several challenges moving forward, but many can be solved with a clearly defined content strategy.
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Attract shoppers with Pinterest this season
A pair of studies demonstrate the growing value of Pinterest marketing for consumer-facing brands.
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Publish branded content or be left behind: Offline marketing declines
54 percent of B2B marketers will increase content marketing spend in 2013, as a significant percentage of professionals reduce offline lead generation practices.
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Just how effective is social video?
The evolution of content marketing embraces social video’s unique lead generation capabilities. Social video viewership is up more than 75 percent over Q3 2011.
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Subdomains vs. subdirectories for SEO: No SERP benefits for subdomains anymore
Google’s Matt Cutts said that sudomains and subdirectories are likely to offer websites the same SEO benefits.
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Content marketing recap: October 2012 (Video)
Looking for ideas on how to update your content marketing strategy? Insights on October’s biggest industry developments can help you build winning campaigns.
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Brafton to attend ad:tech New York November 7-8
Brafton will be in attendance at ad:tech New York, which is currently scheduled to take place on November 7 and 8 at the Javits Center in new York
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