The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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B2B brands rapidly adopt video marketing in 2012
Video marketing is an increasingly popular tool for B2B marketers, as 70 percent reported using the format, compared to 52 percent in 2011.
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Cornerstone of 2013 content marketing strategies is diversity
Diverse content marketing strategies are increasingly common, according to a report from the Content Marketing Institute and MarketingProfs.
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Mayer loves local, but doesn’t see it in Yahoo’s future
Marissa Mayer’s first quarterly earnings call as Yahoo CEO revealed some interesting insights for the company’s search plans in the future.
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New Facebook Global Pages framework help marketers tailor content to specific regions
Facebook announced a new Global Pages feature to help international brands around the world deliver social content to their fans in different regions and countries.
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Cosmetics company inspires customers with dynamic web presence [Interview]
BH Cosmetics considers itself more than just a cosmetics company, and developing engaging website content and a dynamic social presence has helped establish the brand as a hub for beauty and lifestyle conversation.
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Get a head start with holiday content marketing to drive sales in stores and on the web
Consumers have already started holiday shopping, and integrated web marketing strategies can help brands appeal to prospects converting in stores and on the internet.
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Keep your prospects updated with news content: 76 percent regularly read news
AYTM Market Research reported that 76 percent of consumers regularly access news content on the web, and marketers can leverage the trend to build brand authority.
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Mobile optimization attracts views for news content marketing
ComScore reported that tablet users are avid consumers of news, which can inform content marketing strategies.
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