The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook solicits seasonal content with a Halloween theme for status updates
Facebook inserted Halloween-themed questions in users’ Update Status boxes on Wednesday to foster conversation related to the holiday.
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Don’t trick or treat, pin to win! How an ecommerce Pinterest contest drove results
Our “Spooky Beauty” Halloween contest with Beauty Bridge shows how to create a Pinterst contest that promotes products, wins new followers and attracts website traffic.
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Halloween content lets brands show customers their lighter side
Halloween offers a great chance for brands to demonstrate their personality while driving seasonal interest in their products and services.
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Universal Analytics lets marketers tailor metrics for their own success
Google announced Universal Analytics to help marketers make more informed decisions related to their web campaigns.
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Busting the 15-second myth: Targeted (not timed) video marketing drives engagement
A report from the Jun Group suggests that audience targeting is among the most important elements of a successful video marketing campaign.
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Multi-screen consumers average 21 local searches per week
YP and Street Fight found that multiscreen searchers send an average of 21 local queries per week.
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In defense of ghostwriting
Not everyone can write easily or well, but that doesn’t mean their stories and insights aren’t worthy of circulation.
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Attn valued customers and readers: Hurricane Sandy hits Boston (Brafton headquarters)
Hurricane Sandy is approaching Boston. Content marketing agency Brafton is making every effort to maintain content delivery for valued customers and readers.
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