The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Internet marketing news roundup, October 29
Recent headlines have offered plenty of content marketing insights, from competitive formats to the best platforms for social distribution.
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Moms check social media when buying for their children, themselves
A report from Child’s Play Communications found 92 percent of mothers using social media access branded content to influence purchase decisions.
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Imgur makes platform more social with curated gallery
Imgur has moved beyond just image hosting to add new social features to its site.
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Suggested Posts help brands reach new Facebook prospects
Facebook’s latest addition to paid social marketing includes inserting Suggested Posts directly into users’ news feeds.
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LinkedIn tops in increasingly competitive B2B social media marketing landscape
LinkedIn ranked as the top B2B social marketing platform with 83 percent of respondents using it, according to the Content Marketing Institute and MarketingProfs.
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Robust web presence attracts consumers during holiday season
PriceGrabber found consumers will spend as little time as possible holiday shopping in stores this year, preferring to buy online.
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Pinterest cracks top 50 web properties, ecommerce brands should take note
ComScore reported that Pinterest is the 50th most frequently visited website in the United States.
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B2B marketers cite content creation, engagement as top challenges
A report from the Content Marketing Institute and MarketingProfs found that content volume and engagement are the largest concerns for B2B brands.
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