The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Is branded video content the way of the future?
All signs point toward a more visual marketing landscape in 2013.
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Custom content helps ‘Chief Family Officers and Girlfriends on the Go’
Female consumers use the web for various purposes when it comes to shopping.
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Could branded content increase sales this Thanksgiving weekend?
Custom content could encourage more sales this Thanksgiving weekend.
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Brands neglect Facebook accounts, engagement rates drop
Are celebrities better at using Facebook for branding purposes than American businesses?
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Lack of resources is biggest B2B content marketing challenge
B2B marketers struggle with publishing enough articles, even as more businesses embrace content marketing.
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Marketers should take heed as consumers turn to smartphones this holiday season
Content marketers should focus on mobile SEO as consumers use devices for shopping this holiday season.
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Consumers are comfortable with personalization, challenging SEO marketers
SEO Marketers face a challenge as consumers are willing to compromise privacy for personalized search.
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Facebook CTAs drive transactions marketers will ‘Like’
Content marketers can take advantage of social CTAs, which are seeing more engagement on sites like Facebook.
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