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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Yahoo changed its policies so users can no longer access apps with their Facebook or Gmail information.

Oct 11, 2012 News Joe Meloni

Yahoo search market share continues to plummet

Yahoo’s search market share fell again in September.

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Oct 11, 2012 Legacy

Street smarts: Google+ or Facebook for brand engagement?

In this video, Brafton polls people on the streets of Boston to find out whether they prefer Facebook or Google+ and why the engage brands on social media.

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Search marketers are most concerned with algorithm changes and funding.

Oct 11, 2012 News Joe Meloni

Dynamic SEO landscape and funding top concerns for search marketers

Marketers believe the dynamic search landscape poses major challenges for SEO moving forward.

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SEO changes every day, and developing sites and content that appeal to users is the best way to improve search visibility.

Oct 10, 2012 News Joe Meloni

Companies emphasize SEO in 2013, metrics improving

A report from Conductor and Search Engine Watch found business decision makers and executives rely more heavily on the efforts and insights of search marketers.

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