The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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A new study finds Google is still the leader, but by a slimmer margin than marketers might expect.

Oct 09, 2012 News Joe Meloni

Google isn’t just Panda and Penguin

Google’s Panda and Penguin algorithms are not the only things that matter in search, and marketers can avoid issues by developing truly high-quality content and websites.

Twitter rolls out retargeted ads, helping marketers get their messages to the right audiences.

Oct 09, 2012 News Joe Meloni

Twitter testing Surveys for marketers

Twitter is currently testing a new survey tool that will help marketers gauge consumer sentiment.

Oct 09, 2012 News Joe Meloni

Anticipated ‘Want’ feature rolls out to select Facebook marketing partners

A report from Mashable suggests that the long-rumored Facebook Want button may be rolling out to select partners.

SEO strategies must vary by region, because internet users favor different sites.

Oct 09, 2012 News Joe Meloni

Report: Mobile access accounts for 16 percent of all traffic

Mobile web access accounts for about 16 percent of all traffic, and the value of a mobile search strategy continues to grow as a result.

Mobile phone users now account for 43 percent of all Google search queries.

Oct 09, 2012 News Joe Meloni

43 percent of Google search queries seek local results

Local search accounts for 43 percent of queries on Google, and many of these searches stem from mobile devices.

Oct 09, 2012 News Joe Meloni

Bing integrates writers into social sidebar

Bing now directs users to reliable web writers by including links to content and social media profiles of authors within its social sidebar.

Google rolled out the latest Penguin algorithm.

Oct 08, 2012 Industry News Roundups Joe Meloni

Internet marketing news roundup, October 8

Google capped a busy week with the launch of Penguin 1.2, but the algorithm impacted fewer searches than most expected.

Organic content is crucial to brands' success.

Oct 08, 2012 News Joe Meloni

90 percent of marketers say content marketing’s value is on the rise

Outbrain and Econsultancy found that 90 percent of companies expect content marketing to become more valuable in the next 12 months.

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