The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Video marketing impacts Americans’ purchase decisions
A report from AYTM Market Research found that video marketing is an increasingly useful tool for reaching and educating prospects.
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Pinterest opens to the public, could drive traffic to brand boards
Pinterest has finally become open to the public, and the site has some work to do to become a viable social platform for consumers and marketers.
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Report: Men and women becoming equally strong targets for social media marketing
Social media marketing campaigns may soon reach as many men as women, as the gender gap in the channel becomes increasingly small.
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Top brands making visual content a part of social marketing with Instagram
Instagram has been adopted by more than 40 percent of the top global brands, and companies are seeing strong engagement from visual elements of their social marketing content.
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Brafton to attend Affiliate Summit East from August 12 through 14 at the Hilton New York
Brafton will be attending Affilliate Summit East in New York next week and will be available to discuss content marketing and web strategies at Booth 230.
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Yahoo rolls out Axis 1.1, browser search plugin still waits to take off
Yahoo Axis recently received some upgrades, but the company has not revealed adoption totals and continues to struggle in the search market.
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Trend-related, news content marketing appeals to mobile audiences, suggests Google data
Mobile search activity exploded during the Olympics, and marketers should take the increase as a sign to target trend-focused mobile audiences with SEO content marketing campaigns on the web.
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Google integrates Gmail messages into users’ search results, email campaigns could receive more visibility
Google recently detailed a new feature that will allow users to see search results from their Gmail accounts on SERPs.
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