The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Google expands Knowledge Graph with Carousel, more related content on SERPs
Google announced expanded Knowledge Graph functionality with a new Carousel tool that places related search results at the top of the SERP.
Learn More
Marketers investing in multiple social networks to drive revenue in second half of 2012
Investment in web marketing is set to grow in the remainder of 2012, and social media and other web channels are attracting substantial attention.
Learn More
Timing, content critical to success of email marketing
Email marketing campaigns work best when adjusted to recipient behavior and integrated with other marketing channels.
Learn More
YouTube absent from latest iOS 6 test, but users still able to access video marketing content on platform
According to developers testing the latest iteration of iOS 6, Apple and Google’s agreement related to a YouTube app on the iPhone has expired, but both parties expect the popular video platform to be available when
Learn More
Olympic-focused organic website content can drive more traffic than related ads
Paid content related to the Olympics has failed to resonate with more than 75 percent of consumers, according to AYTM Market Research.
Learn More
Google Chrome claims one-third of global browser market, SEO critical for reaching these users
Google Chrome has become the global leader in browser market share, which provides marketers with even greater impetus to target Google’s services – especially search – with their web marketing efforts.
Learn More
Social media reaching tablet users, many consider channel’s performance when purchasing
A report from comScore found that tablet owners are especially active social media users, and many base their purchases on the performance of social apps on the devices.
Learn More
Facebook demographic features boost post targeting
Facebook’s shift to maximize visibility of organic social marketing content has led the company add new targeting capability, focused on the personal characteristics of a brand’s fans.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
