The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Pairing email and social marketing helps boost engagement but many failing to integrate
Constant Contact reported that many companies using social media marketing and newsletter campaigns fail to integrate the channels and limit their visibility as a result.
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Internet marketing news roundup, August 3
Both Google and Bing were busy this week, offering new features and advice for SEO marketers.
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Twitter debuts Political Index to monitor presidential candidates’ social buzz, related content can boost marketing efforts
Twitter has rolled out a Political Index tool, which further demonstrates the company’s status as a communication hub that marketers can leverage to boost visibility.
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Does Facebook marketing reach REAL audiences? Report says 8.7 percent of accounts are fake
A report from Facebook suggests that the company has seen rapid growth in mobile access, and is also currently concerned with the number of dummy profiles on the platform.
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Google rolls out Structured Data Dashboard: Good for SEO
Google has rolled out a Structured Data Dashboard within Webmaster Tools to help marketers optimize the rich snippets Google develops for websites.
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How to make your content marketing more social
Considering the social reception of your website content can help create headlines and articles more likely to engage your readers no matter which channel they use to find your content.
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Content marketing can help data security companies build trust with prospects
Mezeo Software recently reported that more businesses want to upgrade their IT, which provides a strong chance for marketers to use website content to inform their audience.
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Survey says social marketing goals evolve in 2012
A report from Awareness Networks found that companies’ goals with social media marketing are changing, as many are focusing on broader benefits of engagement over direct social sales.
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