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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Google's Matt Cutts recently said the freshness factor isn't necessarily relevant for all kinds of content marketing.

Jul 12, 2012 News Joe Meloni

Cutts: ‘People should avoid taking shortcuts’ in SEO

Matt Cutts reported that Google’s position on SEO will become more vigilant over time as it looks to deliver high-quality content to its users.

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Ecommerce spending in the U.S. nearly reached $50 billion in the fourth quarter of 2011.

Jul 11, 2012 News

More than half of marketers dedicate at least 30 percent of budgets to web

Companies are turning to web and social media marketing more often, which could help convert the growing number of consumers likely to be influenced by brands active in the channel.

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Jul 11, 2012 News

Google+ marketing now reaches iPad users with new app

Search and social marketers have another reason to add Google+ to their marketing line up: The network has released a new app for the growing iPad user base.

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Jul 11, 2012 Legacy Lauren Blecher

Your Facebook Marketing Guide Part 2: A step-by-step tutorial to Facebook Promotions

Facebook marketing promotions can be a great tool for building customer loyalty, driving lead generation and supporting a number of other business goals.

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Jul 10, 2012 News Joe Meloni

Google’s Matt Cutts says links within infographics may not boost SEO

Infographics are growing in popularity around the web, and Google is looking into some practices that may mislead those linking or embedding others’ visual content on their sites.

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