The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Website content, social marketing key as consumers look for purchase on smartphones
Developing a well-rounded web presence, including social media and content marketing, can help organizations appeal to mobile users.
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Paid search investment remains strong, SEO traffic accounts for 77 percent of traffic
Paid search’s value remains strong, but marketers have expanded their focus to succeed in several different channels.
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Tablet ad click numbers demonstrate need for mobile-friendly sites, content
Marin Software found that increased tablet activity has led marketers to more focus on the devices.
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Facebook users average more than 400 minutes on site in June
MarketingLand recently cited data from comScore that found the average Facebook user spends more than 400 minutes per month on the site.
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Be the content marketing gold medalist in your business
Helping your company win the gold with content marketing means generating leads and driving sales.
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Internet marketing news roundup, July 13
There was major news in most web marketing channels this week, but not much of its was good for Yahoo.
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Measuring value of social content a top concern among marketers
A report from the Creative Group found that 40 percent of companies struggling with social media marketing named assessing ROI as a top area of concern.
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More than 22 percent of websites include a link to Facebook pages
More than 22 percent of websites contain links to Facebook pages, and other networks are growing in popularity as well.
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