The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Your Facebook Marketing Guide Part 1: Acing the basics with Timeline
This blog series will cover how to run a successful Facebook campaign with Timeline – from interactive content to promotions. In part one, we cover the basics of a Timeline-friendly strategy.
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Google announces integration of +1 with Chrome web store, social data becoming more important
The Google Chrome Web Store now includes +1 data, allowing users to see which of their followers have endorsed an app or extension.
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Study finds custom Facebook tab engagement down 53 percent, shared content driving more traffic
Marketers using Facebook are seeing less engagement on their custom tabs since the rollout of Timeline in late March, and sharing valuable content on Page walls is increasingly important.
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July 4th a top search topic, Google’s latest doodle invokes Woody Guthrie
Google Trends showed that July 4th was one of the top search terms on Wednesday, as Americans looked for information related to the holiday.
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Facebook launches Voice button to let marketers switch between personal, work account
Facebook’s new Voice button allows users to interact with content as themselves or their company’s profile with one click.
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Email marketing campaigns reaching recipients throughout the day, even in bed
Email marketing campaigns are reaching users more often as a result of increased access to mobile devices.
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Relevance critical with video marketing as 70 percent ignore poorly targeted content
A report from Vibrant Media suggests that audience targeting is especially important with video content marketing.
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Search marketing alert: Financial and real estate industries among top search categories
A report from YP found that more consumers are actively searching the web to find relevant content across a number of industries.
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