The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Twitter user habits point to news content marketing as driver of traffic, engagement
Buddy Media recently reported that short Tweets that also contain links can drive engagement, and news content marketing can be a strong method of delivering this type of social content.
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Google gives Search by Image a speed burst
Google has made improvements to its Search by Image option that will help users find more relevant content.
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Web content marketing campaigns can reach older Americans on tablets as adoption surges
Perion Network reported that tablet use is growing among older Americans, placing a strong focus on web content marketing targeted at Baby Boomers.
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More Twitter marketing tools ahead as network strives to build ‘consistent experience’
Twitter recently detailed its development plans moving forward that will aim to make the Twitter experience more consistent for users.
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Report highlights optimal times for Twitter marketing based on industry
Social media marketing campaigns are more likely to generate traffic and conversions when marketers create and share content when their audience is most active.
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Latest Google ad ‘muting’ highlights need for relevant marketing content
Google has enabled users to block ad content that is irrelevant to make its network more user- friendly for searchers and conversion-friendly for brands. In light of the update, marketers must be especially focused
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Content marketing works best when marketers integrate multiple channels
The Content Marketing Institute found that more companies are using content marketing, but they struggle to bring it to the right audiences through distribution channels.
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Google rolls out App Analytics for mobile marketers, continues recent focus on smartphones, tablets
The rollout of Mobile App Analytics from Google signifies another major step in the way of mobile for the company.
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