The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Bing takes next step in integrating social with search
Bing has rolled out a new three-column SERP that integrates social data, while keeping results with different types of content separate.
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Growing SMB IT spending places emphasis on content marketing
Small businesses are spending more on IT investments, which means technology vendors should take this moment to create web and content marketing campaigns to stand out.
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Report: Ecommerce spending grows 17 percent in 2012’s first quarter
Growing ecommerce spending should compel some companies to focus on new marketing efforts, including strategies to target the growing number of tablet users who do shopping research and make purchases on the move.
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Pinterest traffic referrals continue to decline, Google growing as traffic source
A report from Shareaholic found that Pinterest has struggled to sustain its growth, while Google has continued to refer more traffic.
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Google+ makes inbox notifications interactive to encourage more social activity around content
Google recently released a new notification format for Google+ users, allowing them to use the service from their Gmail inbox.
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Study: B2B, B2C companies recognize the need for social media marketing management
A report from Useful Social Media found that more companies are dedicating resources solely to improve social media marketing.
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A time and a place for social marketing success on every network
A report from Bitly found that social media marketing requires different content schedules based on the networks used for sharing.
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Study: Branded social content influences 78 percent of consumers
A report from Market Force found that businesses’ social media marketing campaigns are as influential as friends’ recommendations in purchase decisions.
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