The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social apps top mobile activity, marketing campaigns
A report from comScore suggests that targeting mobile users through social may be key for successful new media marketing strategies.
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Companies shifting Facebook ads to focus on social content
Marin Software recently reported that Facebook’s performance as a paid social media marketing tool is improving.
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Marketing content should target tablet users on the go, in the home
A report from Viacom found that tablet use is growing in terms of ownership and the frequency of use.
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Facebook top platform for third-party social logins
A report from Janrain Engage suggests that Facebook is the premier tool for third-party social logins.
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Twitter marketing reaches on-the-go users with or without smartphones
Twitter has rolled out a new mobile website that will help those using feature phones access the social network more easily.
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Most marketers fail to integrate social media marketing into brand building
A report from Forrester suggests that companies using social media are failing to integrate it into their marketing efforts.
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Foursquare adds check-in history to features
Foursquare has enabled a new feature that allows users to monitor their history on the social network, which may boost repeat foot traffic for businesses that make a good impression on customers.
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Panda versus Penguin, and user-focused content marketing to safeguard against the Google search zoo
Google’s latest Penguin algorithm targets webspam, while Panda focuses on site content. But SEO marketers should note that both aim to deliver high-quality results to users – and content marketing drives success in
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