The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Studies show tablets becoming in-demand devices for businesses, consumers
The iPad has changed the way Americans use tablets and access website content, which has led to greater interest in the devices.
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Online ads struggling to resonate, shift to web marketing could yield better ROI
A report from AYTM Market Research suggests that focusing on internet marketing through news and blog content may be more valuable than display ads.
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LinkedIn acquires SlideShare, users can ‘discover people through content’
LinkedIn has acquired content sharing platform SlideShare to help users share more content socially.
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Study: Smartphones changing web content consumption
Smartphone users are making up an increasingly significant portion of the mobile phone market and consuming more content in the process.
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Google confirms Panda 3.6 update came on April 27
Google confirmed the roll out of Panda 3.6 to Search Engine Land, which makes it the company’s third algorithm update in a period of eight days.
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Report: Travel marketers find new search audiences
A report from iPerceptions suggests that the travel and hospitality industries can improve site traffic and sales with SEO strategies.
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Social marketing metrics lag: 27 percent measure by ‘intuition’
Many companies still failing to measure the true effectiveness of social media marketing.
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Grocers can gain from SEO: Food shopping research heads online
Grocery stores and food companies may stand to benefit from SEO as more consumers turn to the web to research the food they buy.
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