The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Marketing Needs and Wants: What Your Customers Need You To Know (Infographic)
In marketing, needs and wants are similar but distinct concepts — both are critical to creating messaging that resonates with target audiences. Learn more.
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6 Signs Your Website Needs a Generative Engine Optimization Strategy
Not getting clicks or AI visibility? Discover 6 signs your website needs a Generative Engine Optimization strategy and how to fix it.
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MarketMuse Alternatives: Which Content Optimization Tool Is Right for You?
Explore the best MarketMuse alternatives, including ContentHarmony, Clearscope and Frase. Compare features and pricing to find the right tool for you.
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The Business Case for Google AI Overviews Visibility vs Other LLMs
AI Overviews or ChatGPT? Learn why optimizing for Google AI Overviews is the more strategic near-term choice and how to build a smarter strategy.
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An Intro to Rules-Based Personalization: Tips, Tricks, How To and When To Lean On AI
Rules-based personalization is a reliable tactic to deliver tailored content. It’s also slower than its AI counterpart. Here’s how they compare.
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8 Fun & Useful Branding Exercises to Grow Your Business (Infographic)
Learn how you can grow your business with some fun (and useful) branding exercises.
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The Art of Persuasion: 5 Elevator Pitch Examples That Stand Out (Infographic)
A strong elevator pitch is the fastest way to spark meaningful connections, grab audience attention and stay connected with the decision-makers who can transform your skills, career and business. Using proven templa
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Technical, On-Page, Off-Page: Why We Recommend a 3-Pronged Approach to SEO in 2026
While search is changing, three pillars still remain critical to ongoing success: technical, on-page and off-page SEO. Find SEO success with this approach.
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