The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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66 percent of smartphone owners use devices for web research while shopping
A report from Leo J. Shapiro & Associates suggests that companies should integrate mobile SEO into their organic search strategy to appeal to smartphone owners.
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Businesses miss conversion opportunities due to poor social marketing engagement
A report from marketing author Jen DeTracey suggests that 75 percent of companies struggle with social engagement.
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Video content marketing reaches young adult audiences
A report from YuMe found that young adults are the best targets for video content marketing campaigns.
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The Three Stooges of SEO Consultancy When it Comes to Successful Content Marketing
SEO experts may know content is key to search visibility and other internet marketing goals, but not all consultants are on the same page. Don’t let Larry, Moe or Curly get in the way of your content marketing campa
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Google+ gets a complete facelift
Google announced a series changes that it hopes will make Google+ a more appealing platform.
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Yahoo drops search share in March, while all others gain or stagnate
A report from comScore found that Yahoo was the lone search engine to lose market share in March, while Google remains the king of search.
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Despite popularity, one-third of Americans hold unfavorable view of Twitter
A report from Langer Research Associates found that Twitter, despite its popularity, is viewed unfavorably by 36 percent of Americans. Social marketers may not want to stop investing in the microblogging site in spi
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Content marketing can help build trust, report says
A report from Nielsen suggests that content marketing is among the best methods for companies to improve trust among prospects.
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