The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Email marketing becoming more popular, competition increases
A report from Epsilon found that email marketing is becoming more popular, but businesses must rethink their strategies.
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Millennials turn to the web for video content
Web video content has become an increasingly effective marketing platform for businesses to reach web audiences.
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New app integrates StumbleUpon with Facebook’s Timeline for sharing content
StumbleUpon recently announced new integration with Facebook, which will allow users to post StumbleUpon activity to their Timeline. This might facilitate branded content sharing.
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Internet marketing news roundup, April 13
Social media marketing received most of the attention this week as Google announced changes to Google+ and conversion attribution, while Facebook stole headlines with a shocking acquisition.
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Compelling newsletter content marketing crucial as mobile email open rates soar
A report form Knotice found that mobile devices are becoming more popular for email access, with 27 percent of messages opened on smartphones.
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Branded website content lifts conversions for pharmaceutical companies
A report from comScore found that pharmaceutical companies with branded content build trust and sales among patients and prospects.
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Targeted content marketing growing substantially in 2012
A report from Veronis Suhler Stevenson suggests that custom content is among the main factors behind the growth of targeted media in 2012.
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Study shows news content marketing engages tablet, smartphone users
A report from Pew suggests that news content marketing campaigns can help businesses target mobile web users.
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