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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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More than 70 percent of consumers follow companies on social networks and expect engagement from them.

Apr 10, 2012 News Joe Meloni

More than 70 percent of consumers follow businesses on social platforms

A report from AYTM Market Research suggests that more than 72 percent of consumers follow or Like brands on social networks.

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Google has added new features to Analytics to help its users assess their campaigns more effectively.

Apr 10, 2012 News Joe Meloni

Multichannel marketing attribution boosts 72 percent of businesses’ bottom lines, available in Google Analytics

Marketing attribution features in Google Analytics will likely help marketers assess the effectiveness of various elements of their new media marketing campaigns.

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Increased focus on social has caused businesses to rethink investments in other channels.

Apr 10, 2012 News Joe Meloni

Focus on social media marketing shifts budgets for 2012

A report from Social Media Examiner found that businesses are adjusting their marketing budgets to spend appropriately on several web channels.

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Google has added zip code targeting to its paid search tools.

Apr 10, 2012 News Joe Meloni

Zip code targeting latest Google addition for local marketing

Google announced a new PPC tool aimed at bringing more relevant local traffic to companies based on searchers’ zip codes.

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Facebook marketing has helped companies boost site traffic, while email campaigns are more reliable for conversions.

Apr 10, 2012 News Joe Meloni

Facebook most popular platform for social marketing, Google+ gaining ground

A report from the Social Media Examiner found that Facebook, Twitter and LinkedIn are the most popular platforms for social media marketing, but Google+ is making progress.

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More than 70 percent of consumers use Google search, while 60 percent rely on email.

Apr 09, 2012 News Joe Meloni

74 percent of consumers use Google search, 60 percent own Gmail accounts

A report from AYTM Market Research found that more than 74 percent of consumers use Google search and two-thirds use its email service, even after the launch of the company’s streamlined privacy policy.

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