Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Oreo is just one of many brands that has successfully improved its social presence with Facebook marketing.

Mar 15, 2012 News Joe Meloni

Most top brands seeing more engagement with Facebook marketing

Facebook and Twitter are driving engagement for businesses, but each platform has its strengths and weaknesses for different companies.

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Slingshot SEO found that many businesses undervalue the effect of new media marketing campaigns on their bottom line.

Mar 14, 2012 News Joe Meloni

More than 70 percent of businesses underestimate the role of SEO in conversions

A report from Slingshot SEO found that businesses using new media marketing campaigns are undervaluing their effect on conversions.

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Social media marketing campaigns are increasingly important for businesses, but many lack strategy.

Mar 14, 2012 News Joe Meloni

Half of social media marketing campaigns lack strategy

A report from Catalogues4Business found that companies using social media marketing must develop strategies more effectively before launching campaigns.

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Mobile phone users now account for 43 percent of all Google search queries.

Mar 14, 2012 News Joe Meloni

Mobile search alert: On-the-go consumers turn to website content over apps

A report from Nielsen found that consumers prefer to use the mobile web over downloading applications related to shopping.

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Measuring ROI is a top concern of companies using social media marketing in 2012.

Mar 14, 2012 News Joe Meloni

Report: 96 percent of businesses boost website content reach via social marketing

A report from OutBrain found that businesses are using several different distribution methods to extend the reach of their content marketing campaigns.

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Duplicate content issues can be avoided with effective attribution and linking.

Mar 14, 2012 News Joe Meloni

Study: More than two-thirds of businesses rely on blog marketing

A report from OutBrain found that content marketing is becoming more popular with video, blogs and news articles among the most frequently used forms.

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