The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Social marketing reaches 20 percent of the world’s population
A report from eMarketer found that more than one-fifth of the world’s population will be active on social networks by the end of 2012.
Learn More
61 percent of businesses use social media marketing to improve communication
A report from CompTIA suggested that 61 percent of businesses that use social media marketing do so to improve communication with prospects.
Learn More
Nearly 180 million Americans viewed web video content in February
A report from comScore found that 179 million Americans watched video content on the web in February, which suggests original videos are an important addition to brands’ content marketing mix.
Learn More
Six tips for landing page user optimization that will drive conversions
These tips for user-friendly landing page optimization can boost SEO, but – even more importantly – they can help encourage website conversions.
Learn More
New Facebook tool helps businesses measure impact of mobile social media marketing
Facebook recently revealed a series of new metrics aimed at improving analysis of mobile social media marketing.
Learn More
Retailers need content marketing as in-store shoppers increasingly search for ecommerce options
A report from ForeSee found that more consumers are using their smartphones to browse products on the web while in stores.
Learn More
Businesses struggle to use social data as part of targeted content marketing
A report from Columbia Business School’s Center on Global Brand Leadership and New York American Marketing Association found that many companies are not adequately integrating audience data into their marketing cont
Learn More
Internet marketing news roundup, March 16
Three announcements from Google came this week, ranging from search algorithm updates to new developments in ad targeting, and it’s likely that marketers will be racing to prepare their websites in the coming weeks.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
